Welcome to episode 294. Let’s talk about authenticity!
But first some feedback from the last show on repurposing.
Mark Lee sent in a voicemail explaining that he often reposts old, successful posts from a year or so ago. He uses someone on Fiverr to scan through his old posts which can be a time-consuming exercise. The other option would be to use Shield which allows you to order all your posts by views or comments etc.
Interesting Stuff I Saw Last Week
Was this really necessary Jimmy from LinkedIn????? pic.twitter.com/IOSBsC623C
— cc (@okcandice_) July 22, 2020
I believe authenticity has to be underpinned by your values. If you are clear about what your values are then by expressing them to your audience, you are being truly authentic.
In a world where people feel the need to ‘fit in’ it can be difficult to accept that some people might not like the ‘real you’ but it’s far better than being a vanilla ‘please everyone a little bit’ type of person. Being authentic allow you to feel more comfortable in your work and that in turn usually leads to higher performance. I truly believe that to be at your best you need to be acting in a way that is open, honest and true to your values.
It’s better for your audience to ‘know’ you than to like you
On LinkedIn one of the best ways to express yourself is through video posts. Talking to your audience through this medium is the easiest way to express yourself authentically.
In addition posts with personal stories are also a great way to express yourself and these types of posts are usually very popular.
Finally don’t underestimate the power of commenting on others’ posts, this helps you in many ways but it’s also a great way to express your authentic style and personality.
This weeks question is from Shelley Piedmont
My question is about a post that I published on 17 July. Currently, it has 152 likes and 32 comments. Interestingly, I am still getting additional daily likes and occasional comments. Since this post is ten days old, why would this be happening? Is this post still popping up in the newsfeed of 2nd and 3rd level connections? Why would the algorithm do this? I would like to understand this better. Thanks for any insight you can give me.
It’s hard to be precise with matters pertaining to our friend the algorithm but here’s my best shot… The lifetime of a post depends on engagement. If someone comments or reacts to your post it might appear to some of their followers. This can vary depending on how many followers with high relevancy they have so sometimes you might get a comment from someone with lots of engaged followers and this gives your post further distribution and so on.
Add to that the dwell time factor. I too have noticed posts seem to be lasting longer and this is likely to be down to the new dwell time consideration. I can’t be sure exactly why but since they announced dwell time, posts seem to be lasting longer.
That’s all for episode 294…catch up soon