You know you need to post great content on LinkedIn on a consistent basis but finding the time and inspiration for content can be challenging.

Producing long-form content that is designed to be repurposed can be a fantastic way to ease that challenge.

That is the main topic of this episode but first;

LinkedIn Updates

Don’t panic! For some reason LinkedIn felt they needed to rewrite the text in this box that appears when you click on ‘connect’. The poor wording would suggest that your invitation has already been sent…in fact it hasn’t. The invitation will only send when you click on ‘done’ or after you have added a note.

Sales Navigator has a new feature! You can finally now engage with the content of those leads you are following from within Sales Navigator.

The new ‘Name pronunciation’ feature is inevitably being misused by some people who are using it to add a cheesy sales message!

I don’t have this feature yet but John Espirian does and he did a post about it a few weeks ago

We also have two new(ish) additions to the posting dialogue box;

The ‘celebrate an occasion’ option gives you further choices;

Jane Wong has discovered a new feature that LinkedIn are testing – a video meeting message.

LinkedIn is working on creating and sending a video meeting over messaging pic.twitter.com/J6I124V1FV

— Jane Manchun Wong (@wongmjane) July 14, 2020

Repurposing Content

This subject briefly came up with John in the last episode and that episode was a repurposing or republished example as it was originally recorded as a LinkedIn Live.

I also had a conversation this week with Amy Woods from Content 10X who provides a repurposing service.

My thoughts are that a good workflow for repurposing might look something like this;

• Produce a 20-30 min video on a subject that would be of great interest to your audience.
• Break this video down into 2-3 minute ‘chapters’ with a headline slide for each section.
• Post this video on YouTube etc or on your own website
• Leave a week or so
• Create a blog/LinkedIn article from this video. This may be easy from the notes you made before recording or you could get a transcription of the video by using a service such a Rev.com or possibly hire someone to do it for you on Fiverr
• Post snippets from the blog (each chapter maybe) as text posts on LinkedIn
• Upload each chapter as a LinkedIn native video – this gives you 10 videos to post!
• Create your own podcast from the audio of the video recording – a cheap and easy way to do this would be to use Anchor
• Create image posts with quotes from the article

As a final thought, you could also post a story on LinkedIn (LinkedIn stories if you have the feature) of the process of making the video.

A great video post from Gabi. My only complaint is that the portrait style video does not look great on LinkedIn, those bars at the side are ugly…strangely enough that is is probably due to her repurposing this video from another channel!!

What I like is that it’s personal, a debatable opinion (great for comments) with great captions and headline. It also comes across as very authentic, she is clearly very comfortable in front of the camera!

That’s all for this week.