This week I chat with John Espirian again following the launch of his new book Content DNA. Whilst the subject is broader than just LinkedIn, John uses LinkedIn as his main channel for content so most of the content in the book is highly appropriate for you.

But first…

Feedback From Last Weeks Show

I received this message from Sandra this week

Sandra makes a great point and targeting new connections who work for companies you may wish to work for is a very useful strategy. It also highlights the importance of engaging and posting on LinkedIn all the time and not just when you are looking for a job.

Content DNA

I ask John to elaborate more on his C.H.A.I.R formula for getting started with content

Challenging

Helpful

Amusing

Interesting

Relevant

We also touched on various other sections of his excellent book which you can get on Amazon

Thanks to Sandra Clark for nominating this brilliant post.

Highly topical and interesting, you could argue that it meets 3 or 4 of John’s CHAIR points.

That’s all for this week. I’m on holiday next week (yippee) so there won’t be an episode.

Catch up soon.