Firstly I must apologise for missing last weeks episode, I have been so busy on the Great Manager project.
LinkedIn Polls have returned after an absence of 7 years or so.
It’s great to have them back and I had high hopes that LinkedIn might have improved on the product in those 8 years…In this episode, I, with the help of Andy Foote, investigate whether they have.
Not just that but I cover LinkedIn Stories, the end of SSI and a new feed algorithm that considers ‘dwell time’
Interesting Stuff I Saw This Week
In addition to the above a recent FT article quoted that a source from LinkedIn had told them that conversations between its members jumped 55 per cent in March and users are much more chatty: the number of comments on the broadcasts has surged 272 per cent!
SSI (social selling index) is no longer available to those without a Sales Navigator account. Maybe this is one sign of LinkedIn trying to claw back lost revenues from recruitment. I can’t say I’m too bothered but it did always create a nice buzz in training sessions when I got everyone to check theirs.
LinkedIn Stories appear to be rolling out regionally. Initially, Brazilian users got it and now it appears that users in the Netherlands are getting access.
You can get a good feel for what it looks like in this post from Lars
The Return of Polls
LinkedIn Polls were a popular feature back in 2010-2013 but LinkedIn inexplicably retired the feature from the main user experience in 2013, relegating the feature to Groups (which were popular back then!) only and then a year later the feature completely disappeared from LinkedIn. At the time LinkedIn were doing this with many features in an attempt to ‘simplify’ the platform.
A couple of weeks ago they returned, initially rolled out to a small % of users and this week the roll-out intensified. You may not have the feature yet but it will be with you soon.
Here’s LinkedIn’s article about them;
Andy Foote was one of the first people to get polls and he has stress-tested the feature over the last week or so
and here is my favourite poll from Andy (amongst what seems like thousands he has done!)
And here is my first V2.0 poll. Click on the image below if you want to vote!
The results look like this;
You create a poll from the ‘Start a post’ link on your homepage
This 2020 version of Polls is very simple and easy to use but the data is also very basic. Here is what polls used to look like back in 2012
I’m happy they are back and I think they could be a useful tool again but the results are far too basic. I’m hoping LinkedIn eventually add much more granularity to the results.
This post combines good structure with a topical subject and a clear call to action.
That’s all for this week. Stay safe and keep away from other people 😷