The Delights & Downsides of Direct Messaging
Welcome to the second episode of the year. I’ve been seeing some great results on LinkedIn through direct messages (DM’s) recently and yet 12 months ago, I was recommending people only send them with people they already know well.
So what has changed?
More of that later but as usual I will start with…
Interesting Stuff I Saw This Week
If you are interested in LinkedIn Ad’s you should really subscribe to AJ Wilcox’s new podcast ‘The LinkedIn Ads Show’
As an update from last weeks show, Manuel Voigt got in touch about the ‘Open for business’ or ‘Showcase services’ feature I mentioned last week (I wish they would decide what it’s called) to say that you can apply for the feature at this page. Amazingly within hours, I had the feature on my profile! (a coincidence apparently). Now that I have filled it in I can confirm that it is one of the worst, half-hearted features I have ever seen on LinkedIn…I suspect it was a project given to an intern who was bored!!
Also, Mark Lee reports that personalised invites have disappeared from mobile again. This is so annoying, that is not a feature you can introduce and take away like that as it causes havoc!
What’s New with LinkedIn Pages: Helping You Humanize Your Brand. Nothing to get too excited about here! Firstly the Invite to follow feature appears to have been removed again! LinkedIn Live for Pages could be interesting in that it might force brands to humanize their content although I suspect they won’t! You can apply to be on the waiting list for Live video here. And finally, the post as a page feature is very misleading, the title might suggest it allows admin to post to their pages as individuals, in truth it doesn’t all it means is that you can post to your Page (as a brand) but from your home page rather than having to go to the company page. That is a handy feature but it definitely isn’t humanizing the brand!
It would appear that the design of post-engagement actions are changing on the mobile app. I don’t have this yet but Matt Navarra posted this;
Note the change in terminology from ‘Share’ to ‘Repost’ and the addition of Send (DM) which is currently hidden under the 3 dot menu. Good changes in my opinion and I hope they also come to the desktop.
Jane Wong has been at it again, spotting some potential changes to the app in these recent Tweets
These may never come to fruition and even if they do, it could be a long time until we see them. I really like the commute time setting which will be especially useful for those with a Recruiter licence.
Glitches & Bugs
It would appear that search results are all over the place at the moment. I suspect the issue is with the expensively priced Sales Navigator product but it could be both or just normal LinkedIn…who knows but it’s hard to trust any results at the moment
Direct Messaging on LinkedIn
I think a lot of people shy away from using DM’s on LinkedIn because they are worried they may seem spammy. This is a missed opportunity because relationships have to start somewhere and a gentle, friendly ‘hello’ post connection can really help to set the right agenda.
The key is personalisation and by that I don’t mean Hi <insert name> I hope you are enjoying your time at <insert company>!!
By far the best way to personalise a message is to send a voice or video message via the app. If you are a desktop user then I would recommend Vidyard for video messages, especially the Chrome extension.
When using mobile for video messages, I have started using this handy light and phone holder which clips neatly onto my desk. You can get it from Amazon here
Why not try sending some voice or video DM’s and let me know how you get on?
This is a brilliant nomination from Ollie Kilvert. I’m not surprised it’s done so well.
This question came from Andy Gomm back in November and I totally forgot to cover it!
Do you recommended making links between posting ‘articles’ on LinkedIn and posting ‘blog posts’ on your website. Should one lead the reader to the other – and if so which way round?
This was covered to some degree in my chat with John Espirian in episode 252
The answer is that links are always good from your blog to LinkedIn. Placing a link in a LinkedIn Article to your blog is also good practice although if you do it in a post, make sure you add it via edit after posting to avoid any algorithm penalty.
That’s all for this week