The Last Episode of the year
Welcome to episode 274 and Merry Christmas!
I think the week before Christmas is one of my favourites of the year. It’s never a busy time for LinkedIn training so I get to enjoy the build-up to the Christmas break…Christmas shopping, which largely involves answering the door to the Amazon delivery person these days! Plus carol concerts, Christmas films on TV and lots of nice messages from customers, associates and listeners to the show.
Unfortunately, Christmas is not always a happy time for everyone and I want to spare a thought for my buddy Steve Phillip. Steve bravely wrote an article this week announcing that he had recently lost his son to suicide. I’m close to Steve and when he told me the unexpected news I was completely numb with shock. I know it’s supposed to be a jolly time of year but I would ask all of you to take a few minutes to read his heartbreaking article..it’s important because we all need to more aware of the dangers of mental health issues.
I have two main topics to cover this week – the new LinkedIn groups features and an Article written by a listener to the show ‘Lessons from my 2019 Linkedin experience’
In addition, I have some feedback from last weeks show, a couple of new features LinkedIn are testing and a fantastic post of the week.
Feedback From Last Week
A few of you got in touch to question what I said about hashtags and only being able to follow ‘official’ ones. This is no longer correct, you can basically follow any hashtag these days. In addition, Paolo Lanciani got in touch to say “I use hashtags in order to highlight my post’s text; it’s my second option, capital letters are the first. So I can make the #target or #trigger pop out and use CAPITALS FOR THE HEADLINE… guess it is also a matter of taste”.
That’s an interesting and different perspective, not one I can relate to – All caps just looks like you are shouting to me but I can accept that both the caps and text in blue have a good chance of grabbing the viewers attention in a busy feed.
Finally, John Espirian contacted me to say that he has been able to remove an @mention from one made in comments for some time. Last I checked I couldn’t but following John message I tested it out and it turns out you can!
Thanks to all who get in touch with this kind of feedback, it really keeps me on the ball and is invaluable.
Updates to LinkedIn
Firstly LinkedIn have decided to extend the character length of the About (summary) section of your profile from 2000 characters to 2600.
God knows, I very much doubt anyone is jumping for joy at this news. Surely there are more important things to ‘improve’ on LinkedIn?
Two other interesting changes have come to light this week. Emma Wyatt noticed that her mobile invites had changed to be more like desktop ones making it much simpler to customize the message. To say this is long overdue is the understatement of the century! I don’t have it yet so it may just be being tested.
Chaya Matty Appel also spotted this weird change on her feed this week. LinkedIn appear to be experimenting with auto suggestions for comments on posts!
Expect a lot of ‘Great share’ comments on your posts if this is widely implemented.
Is this a good idea or not?
The next update is the changes they have made to groups;
LinkedIn adds new features for Groups to cut down spam and boost engagement
This week LinkedIn officially announced 9 new changes to groups…some of these have actually been around for a while but it’s interesting to see that they are still trying hard to make groups work again. Many of these features have been requested by many group managers for a long time. My guess is that LinkedIn are accepting that for once, they might have to accept that they don’t always know best!
- Moderate New Posts
- New Invitation Setting
- Filter members
- Delete all posts
- Block Member from Comment
- Search for Content
- Share Groups
- Admin Recommendations
- Refined Notifications
Whilst these changes are all good and I applaud LinkedIn for making them, I very much doubt this will see the resurgence of groups.
I have always stated that the fundamental problem with groups is that they become too difficult to manage when they become too large. Group managers, however, seem to mostly want to continually grow their membership and when they get to a certain level, they then find it hard to control the amount of spam posted in the group. These new features will help for sure but I still suspect many groups admins will still find it hard to keep on top of it.
If if a group is kept small, the members may stop engaging because their perception of groups is largely a negative one because of all the problems they have experienced in other groups.
Lessons from my 2019 Linkedin experience by Mark Lee
I really enjoyed reading this interesting and highly informative article from listener Mark Lee. You can read the full piece by clicking on the image below
I love this video interview post from Monte. The structure is great with plenty of engagement and I really believe the message is a very important one.
That is all for this week and this year!
I’m going to spend time with my family over Christmas and make sure I really appreciate them.
I hope you all have a lovely break.
Happy Christmas and I look forward to being back in the New Year.