How To Go Viral On LinkedIn
Welcome to a new and special episode on LinkedInformed.
A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates.
Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage to do that so quickly?
Prior to our interview I checked back and counted the average engagement he received on his last 10 posts;
Reactions (Likes etc) – 1289/post
Comments – 193/post
In this fascinating interview, Scott reveals the techniques he has utilised to gain this level of success – enjoy!
and here is the post we dissect;
My thoughts and observations
- Great posts are designed for the audience, not for the person posting
- Posts should open a topic for discussion
- A post should give value to the audience combined with being personal to you. Your experience, your views but always of value to the reader.
- Humour works well
- Better to post 1-2 times a week and engage with the comment thread rather than multiple posts of lower quality. Scott might write 5 posts a week but only 2 max make the cut!
- Find a simple, convenient way to capture ideas for posts
- Stimulate your ideas by reading the relevant press, watching videos, listening to podcasts, scanning other social media and reading posts on your LinkedIn home page
- Scott adopts an unusual (for LinkedIn) approach to hashtags. He only uses memorable, made up hashtags that are often humourous
- Respond to ALL comments
- If you are authentic in the way you post, your audience will start to really understand you and your ‘voice’. This breaks down barriers and helps to build relationships
- If you want a line/word to really stand out in a post, surround it with white space.
- Adopt a natural ‘as you would speak’ writing style. Worry less about Grammar and more about connecting with your audience.
That’s all for this week.
If you know someone who, like Scott has some really valuable information to share with this audience, please let me know.