Settings 3 – Privacy part 2
Welcome to this weeks fill of LinkedIn news and information.
In this episode, I continue to cover Privacy and settings but before that…….
Interesting Stuff I Saw This Week
- A LinkedIn Video Experiment: Does Native Video Drive Reach for Salespeople?
- LinkedIn Announces Updates to Talent Solutions: Benefits for Recruiters
- Best of LinkedIn Pages 2019: Nominations Are Now Open!
Oops, it looks like the only people nominating are employees!
I’m intrigued to see if any of the top ten actually achieve any decent engagement on their posts this year!
Finally, I was made aware of this new WordPress plugin this week that allows you to show up to date comments on your posts within your website!
The only problem appears to be that you have to use an external link on your LinkedIn post…and we know those types of posts fail to engage so you’re unlikely to get any comments, which is kinda the whole point of the plugin!
Feedback from previous episodes
Regarding my comment about the ‘Where you’re signed in’ section in settings, Sandra Clark wrote in to say;
“Where you’re signed in” can be where your laptop or mobile are pinging off a tower as you travel. At work, it can be where your company’s servers are so it’s not usually a security breach.
Thanks Sandra, that makes sense with logins related to places where you have travelled but I’m not sure it explains these!
Maybe ‘Approximate’ is wider than we would normally expect!!
Privacy Settings Part 3
To get to your settings;
> Click on the ‘Me’ menu
> Select Privacy & Settings
> Tap on the small round profile pic top left
> Tap View profile
> Tap on the cog – top right
Now you will see there are four sections. Account, Privacy, Ads and Communications.
This week I finish off the Privacy section
- Manage your data & Activity. This looks like a very GDPR driven setting! You can view when and what data has been accessed and stored either by 3rd party apps or LinkedIn. Sneakily the LinkedIn ones are towards the end!
- Getting a copy of your data. You can download all kinds of information from your account here. My suggestion is to download your connections every quarter (you no longer get their email address)
- Manage who can discover your profile from your email address. You want to be discovered so this is usually best set to everyone, the only downside is unwanted invitations from people you may have emailed previously.
- Manage who can discover your profile from your phone number. Similar to above, if you have added your number to your account.
- Using public data to improve your profile. Profile suggestions can be generated from publicly available data about your professional accomplishments like patents, publications, and certifications.
- Sync contacts. Whilst you can let LinkedIn sync to your email contacts, I wouldn’t advise it!
- Sync Calendar. I find this quite useful, especially when it reminds me to check someone’s profile before I meet them!
- Salary data. You can submit salary data in the ‘salary’ section under career interests. If you wish to remove that information, it can be done here.
- Search data. You can clear this in search anyway but this is another way to clear all previous searches.
- Personal demographic information. Check here to see if you have ever told LinkedIn your gender or whether you have a disability and remove it if you wish
- Social, economic and workplace research. Chose whether you want 3rd parties using your profile for research. LinkedIn do this anyway, irrespective of what you specify here!
- Job application settings. This area allows you to upload a resume/CV and contact information for when you apply for a job advertised on LinkedIn. You can also select to not have LinkedIn hold that information
- Let recruiters know you’re open to opportunities. Also found in the careers interests section this means that Recruiters with a Recruiter licence can filter their searches by this criteria. DO NOT switch this on if you do not want your current employer to know you are looking!
- Signal your interest to Recruiters at companies you have created job alerts for. A very handy feature to send a clear message of interest to those companies on your hit list! It’s off by default so if you are looking for a job you need to switch it on.
- Sharing your profile when you click apply. This is an odd one because the vast majority of Recruiters who advertise on LinkedIn will be able to see your full profile anyway!
- Stored job applicant accounts. This removes your application details from 3rd party job applications you have made but only from LinkedIn, the chances are that they are holding this information themselves. Looks like a GDPR clause to me!
- Followers. This setting is where you can enable the ‘follow’ button as the primary action on your profile (rather than connect). You can also determine whether you want to allow anyone to follow you (outside of connections). This is set to everyone by default – correctly!
- Blocking. Ah, that wonderful list of toxic posters who I have removed from my feed. Looking down the list reminds me of exactly what I’m not missing! You can unblock here if you wish to give someone another chance.
- Unfollowed. Similar to the above, those who you remain connected with but have decided to remove from your feed. Here you can decide to follow them again if you think their content has improved, you can also do this from the More menu on their profile
That’s it for Privacy…finally! It is a very important section of your settings so I thought it was worth covering thoroughly. Next time I will move on to the ad settings but I think it’s a good idea to take a break from settings in the next episode.
In the UK we had some shocking news recently when the holiday company Thomas Cook entered Compulsory Liquidation resulting in up to 9000 job losses.
LinkedIn members throughout the UK have responded with posts offering support for those out of work. There have been so many but this one stands out for me.
It’s wonderful to see the amount of support being offered in the comments thread and the number of Thomas Cook employees being tagged.
1.5m+views, almost 24,000 Likes and over 600 Comments show the power of focussing on the story of one person rather than all employees and then cleverly getting people to tag others who have been affected in the comments. Great work from Ben Marvin!
Post of the week is for posts, not Articles but I wanted to share this article with you because I found it very touching and I think the message is very important. Beware, it’s not an easy read…..make sure you have some tissues to hand.
It’s later than you think by J.R. Storment.
If on the 1st post engagement is low and the second engagement is very good, how would LinkedIn consider my posts? Taking an average?
Answer: LinkedIn doesn’t take an average and in theory, the results of one post shouldn’t affect the next but in practice it does.
When assessing the distribution of a post the algorithm is looking for ‘interest relevance/engagement probability’. One way it does this is to look at who you have engaged with recently. Therefore if your last post created lots of comments then you have a better chance of a higher distribution the next time. You can, of course, compensate for this in some way by engaging with other peoples posts.
All that said, a successful post does not ensure that your next post will do well if the content doesn’t resonate, it simply won’t! The exception to this is the likes of Oleg and Bridgette. The algorithm knows that pretty much anything they put out does well so it meets the ‘interest relevance/engagement probability’ every time. I also have a theory that because their content is focussed on job seekers, LinkedIn gives it a special boost (job seekers are the food for their Recruiter licence sales).
That’s all for this week, I’m hoping to have a real treat for you next week….watch this space!