• Welcome
  • Shownotes
  • About Mark
  • Schedule A Call
  • Live Online LinkedIn Training
  • Contact

Ask me a question

mark@linkedinformed.com
LinkedInformed Podcast
  • Welcome
  • Shownotes
  • About Mark
  • Schedule A Call
  • Live Online LinkedIn Training
  • Contact

LinkedIn Articles with John Espirian

Home content marketing LinkedIn Articles with John Espirian

LinkedIn Articles with John Espirian

Jun 22, 2019 | content marketing, New Features, Published posts (Articles), Video |

Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert, John Espirian onto the show.

More of that later….

Interesting Stuff I Saw This Week

LinkedIn have redesigned their logo, announced in these new Brand Guidelines published this week

So the blue colour is a bit different and the black writing of ‘LinkedIn’ has gone……whoop de do!

LinkedIn Consultant and LinkedInformed listener Sandra Long recently delivered a TEDx talk on LinkedIn Community. Great work Sandra and an inspiration to me to try and get on the TED stage.

LinkedIn have announced new tools to help jobseekers with interviews. I don’t have this yet but I really can’t wait to see how bad their advice is!!

Introducing New Tools to Help You Prep for Your Next Interview

Feedback from Previous Episodes

Gary Moran got in touch to question the effectiveness of people re-posting viral videos such as the Corona can one that went viral this week


To be fair, the above example may have been the original and even if it’s not, it’s a highly appropriate subject given what Jeremy does.

Gary is referring more to posts like this one where beer and packaging are a completely unrelated industry to the person that posted it.

I think I saw this video once but then I have unfollowed people who practice this technique. The key question is ‘Does it work?’ and I think it probably does. Whilst the majority might not notice the person who posts it, it’s possible that Aaron may have increased his profile views and followers and he may find that subsequent posts attract more engagement. I’m not sure it’s something I would recommend doing though, my tactic would be to comment on the video to bring it to the attention of my followers…..of course only if I thought it was relevant and interesting to them. Commenting will mean that you will see more similar types of posts in your feed (and more from Aaron) – perhaps that is why Gary is seeing more of this type of content ?

LinkedIn Articles

I’m a big fan of Articles provided they are used in the right context.

Posts are for engagement and Articles are for credibility.

In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and how to best repurpose blog pieces as LinkedIn articles

John referred to;

Google Search Console

Co-Schedule headline analyser 

Blog posts versus LinkedIn articles by John Espirian

John Espirian on LinkedIn

Johns website

 

This is the first post of the week ever that includes an external link!

It just goes to show that if the subject matter is good enough and you write your commentary in the right way, you can still overcome the challenges external links provide.


A big factor in the success of this post is the first 3 lines

See how the two lines we can read encourage us to click on ‘see more’. It’s a highly topical and emotionally charged subject which is the most important thing.

Interestingly Jessie has only just over 1000 followers and this was her first post for 8 months!

Many years ago I worked out the best times to post by manually tracking my posts on a spreadsheet, it was a time consuming a tedious activity but a one-off task.

These days I find it much easier by using Shield, the analytics it gives me are far more comprehensive than just time stamping but that is definitely one of the more useful features.

How do you analyse the effectiveness of the timing of your posts?


That’s all for this week, let me know if you can think of anyone else I could have a chat with on the show who has something interesting to say about how we use LinkedIn.

Any questions, just contact me for free on LinkedIn

Tags: articles
1
Share

You also might be interested in

Communication

Communication

Dec 1, 2018

Welcome to episode 232. This week the focus is all[...]

Help! Nobody reads my Articles…

Help! Nobody reads my Articles…

Jul 1, 2017

Welcome to episode 168, last week’s show seemed to go[...]

Does Content Marketing Still Work?

Does Content Marketing Still Work?

Apr 21, 2018

  Welcome to episode 205, this week I’m joined by[...]

Recent episodes

  • LinkedIn Analytics (part two)
  • LinkedIn Analytics (part 1)
  • Driving Group Engagement
  • Communication & Listening
  • Is it time for a connections cull?

Archives

Categories

  • advertising (12)
  • algorithms (42)
  • Business – null (1)
  • company pages (23)
  • Connections (22)
  • content marketing (54)
  • employee advocacy (3)
  • engagement (24)
  • Extensions (9)
  • Faults and issues (7)
  • Financial results (5)
  • Groups (17)
  • hashtags (5)
  • international (4)
  • Interviews (7)
  • Invitations (7)
  • Jobs (7)
  • LinkedIn Stories (1)
  • media (4)
  • members (7)
  • Messaging (14)
  • mobile (13)
  • New Features (62)
  • News (51)
  • Posts (Status updates) (68)
  • Premium accounts (9)
  • profiles (25)
  • Published posts (Articles) (16)
  • research (3)
  • Reviews (4)
  • ROI (2)
  • Rumours (13)
  • Sales Navigator (21)
  • Searching (20)
  • settings (5)
  • slideshare (3)
  • social media psychology (14)
  • social selling (22)
  • Uncategorized (126)
  • Video (29)
  • Youth (3)

Contact Us

We're currently offline. Send us an email and we'll get back to you, asap.

Send Message

Recent Comments

  • Steve Nicholls on Your ‘New Design’ Questions Answered
  • Steve Nicholls on The LinkedIn Love Story
  • The LinkedIn Love Story – LinkedInformed Podcast on The LinkedIn Paradox The Hunter vs The Hunted
  • The LinkedIn Love Story – LinkedInformed Podcast on LinkedIn’s New Desktop Design
  • mark@etn-training.co.uk on The Largest Redesign Ever!

© 2021 · Your Website. Theme by HB-Themes.

Prev Next