A New Way To DM – Game Changer?
Hello and welcome to another episode of LinkedInformed and the first from my new office (studio). I hope the sound quality is the same as it was in my last office!
This week I want to focus on several new features but one in particular which really caught my attention! But first…..
Two events to be aware of;
- The next LinkedIn Local Manchester will be on 21st May at UKFast, follow the company page for updates
- I will be involved in a Webinar on May 15th with Kim Arnold (featured in episode 232) which you can register for here. Make sure you use my discount code WIN20 to get a 20% discount!
New LinkedIn Features
It remains to be seen whether this will be useful to users but it’s definitely very interesting and useful data for LinkedIn and I wouldn’t be surprised to see it appear as a feature in LinkedIn Recruiter advanced searches!
The key is whether colleagues posts really are prioritised in your feed if so this can really help teams to engage with each other’s posts. They are likely to be connected anyway so the only advantage is the feed prioritisation, let’s see what happens. It’s only being introduced in the US initially so let me know if you get it.
Search results not show profile preview panel
I don’t have this feature yet but Jo Saunders has made this video which nicely explains it;
- This makes the first 100 characters of a summary more important
- The back image becomes more important
- It only shows a preview for the top result, why not allow a preview for others when you hover over them?
- Recent activity becomes more visible
You Now Send A Direct Message To Anyone (yes anyone) That You See Commenting In Your Feed!
When someone informed me about this feature last week I didn’t believe them, I assumed they had been mistaken! Could it be a glitch? I think that’s unlikely, I can only assume that LinkedIn see it as a way of encouraging more interaction between people who are active and engaging.
I’ve shown this to an Android user and they didn’t have it which could just mean their account is not part of the early rollout or that it’s being implemented on iOS first. Let me know if you have it and what OS you are using.
UPDATE: several Android users have reported that they have this feature so it must just be a rollout.
FURTHER UPDATE: This has stopped working for me and many others now. You can create a message but then you see an error message when you try to send it. Perhaps it was a glitch after all or perhaps they have had second thoughts about it….or maybe it’s just temporarily broken……as always with LinkedIn, we are left guessing!
Interesting use of the Blocking Feature
Do you block people on LinkedIn?
I tend to use it on Trolls, which is nearer to its intended use but John Espirian uses it to prevent unwanted posts appearing in his feed. The issue is created when those people he follows Like or Comment on content he doesn’t want to see. If he blocks the original poster then he cleans up his feed. Interesting use of the feature. You are limited to how many people you block (300) and there is a potential negative impact on those you block, especially if many others do the same yet they have done nothing to deserve it.
The #autoban campaign has started!
I mentioned recently that I have got together with several other LinkedIn experts to coordinate a campaign against the use of automation bots on LinkedIn. This week we started posting and I would really appreciate your Likes and comments on these posts. You can view and follow the hashtag here
This is such an important issue and the more people that get behind it, the better.
Why Did This Post Go Viral?
I think this is fascinating! It’s definitely NOT a contender for post of the week but I wanted to cover it because I think it’s a great example of how a post goes viral.
- There is a very real chance that the story is fake, this attracts comments challenging its authenticity which in turn gets other defending it.
- People love to engage with a ‘feel good post’
- Why does someone feel the need to tell others that they’re a ‘good samaritan’? This point itself creates a secondary debate and more comments
The new LinkedIn Reactions feature announcement sparked a flood of posts featuring and debating it. Pam Case took a different and much more innovative approach…I love it! 🏆
NOT post of the week….but unintentionally hilarious!
That’s all for this week. I’m taking a much-needed break in the sun so there won’t be an episode for the next 2 weeks.