Employer Branding on LinkedIn
Welcome to a new episode and this week I will be focussing on a subject that I haven’t covered before on the podcast – Employer branding and it’s close cousin, employee advocacy.
If you are not interested in recruiting or working in HR then this might be an episode to skip but I do know there are plenty of listeners who do have a keen interest in using their company page for employer branding purposes and the activities of some of their employees for employee advocacy purposes.
But before that;
Interesting Stuff I Saw This Week
- Introducing ‘Hello Monday’: LinkedIn’s New Podcast About Our Rapidly Changing Work Lives
- Working mums change Linkedin profile pics to reveal the whole picture
- LinkedIn have changed the layout of the iOS app. What do you think?
And finally, it would appear that LinkedIn are changing text-only posts from a 3 line preview to a 5 line preview. This means that text posts must be a minimum of 6 lines to trigger that all important ‘see more’ link.
I love this post.
It’s very very difficult to get away with being promotional on LinkedIn but this company achieved great traction on this native video post.
Here’s what we can learn from this;
- Authenticity always appeals
- Humour attracts Likes
- People do business with people, it’s not really about scaffolding!
- Short and sweet – keep videos less than a minute if possible
- Good use of Hashtags
I had the pleasure of delivering a workshop and a talk at an Employer Branding conference in Bucharest this week.
In this show I cover my thoughts on how organisations can make the most out of LinkedIn to promote their organisation as an employer of choice.
- First impressions are critical
- Career pages & Life tab
- People section
- A great example below
A very poor example below (from the biggest company in the world!)
- Authenticity is Key. Audi show a very creative and authentic way to educate potential employees on what it’s like to work at Audi
- Employee Advocacy. Employees on average have 10x the number of followers compared to the company page and their posts are much more likely to attract comments. Employees should Like and comment on Page updates, not Share.
- Amplifying Ambassador content
- Be careful what you measure!
- Who are your Influencers?
- Follower acquisition