New LinkedIn ‘Pages’
Welcome to the 230th episode. For those regular listeners, I must apologise for not getting an episode out last week. As you will know I was in Lisbon at Websummit all week and I was hoping for some inspiration from speakers to provide the opportunity to share some insights with you – unfortunately, that just didn’t happen! I sat through speech after speech patiently waiting for someone to say something insightful and interesting but time and time again I closed my notebook at the end of the talk having written absolutely nothing!
Websummit had 70,000 delegates and 1100 speakers, it’s a massive event but that was the problem, it was too big. The venue was massive and yet all day, everyday was like trying to navigate your way out of a huge concert but worse because everyone was heading in different directions!
You can get a sense of the scale of the event in this video I posted;
I’m not sure why the speakers were so poor, maybe the large audience made it difficult for them. Many were from big names (Apple, Google etc) and they came across as highly rehearsed, false and careful to keep their subject to empty soundbites.
The week wasn’t a waste of time though as I had a great time and met many interesting people.
Anyway onto this week and I have some new features to share with you and discuss, most notably the long-awaited update to company pages, now called ‘Pages’ (where have I heard that name before?!)
More of that later but for now….
Interesting Stuff I Saw This Week
The launch of the pilot happened last week and I saw this article from one of the engineers working on it which gives us a bit more information;
My recent guest on the show Andy Foote revealed this week that he has been told by LinkedIn that pods violate the user agreement!
Personally, I can’t see how they would be able to spot a pod and any attempt to deal with this via the algorithm is likely to lead to penalising those that are merely sharing content they enjoy from the same people on a consistent basis!
LinkedIn Top Voices 2018
I always look forward to this list as it can be a great way to find new people to follow. LinkedIn have explained how they select the winners in this article from Dan Roth but that said, and no offence to her but how on earth did Sally Foley-Lewis get in the Australian list?!! She gets virtually zero engagement on her Articles and Posts, in fact the most comments she has had came from her post announcing she was a Top Voice!!
New LinkedIn Features
Invitation links are now embedded into InMails. This may not be new as I rarely receive InMails but I noticed this recently and I think it’s pretty cool!
The design of a new post has changed! Now when I click to start a new post on desktop and pop-out window appears like this;
The functionality hasn’t changed, just the design.
Listener Tonny Mikkelsen also has a document post feature on his posts. Tonny kindly sent us this video demonstrating the feature;
What do you think? It’s clearly only in the very early stages of testing as Tonny is the only person I have heard of that has this feature. Would you use it?
I have been noticing that I’m getting notifications for Articles from the ‘Series’ featured I mentioned recently. They seem to be consistent (unlike other notifications) and have a high priority.
Rumour – LinkedIn Stories
Cathy Wassell posted this recently which got me very excited. Stories on LinkedIn would be amazing!!
New LinkedIn Pages
Highlights of my review;
- There are now 30 million pages on LinkedIn!
- Pages have been rebuilt from scratch
- Admins are now called ‘Community Managers’!!
- You can access your page via the mobile app but no direct link, you still have to search for it!
- Content Suggestions are genius! They will probably be used poorly but I can see real benefits in understanding what your target audience are engaging with.
- Posts are not included which is nuts!
- Don’t share these articles, take the content and create your own content on the same subject
- Finally, we can see the top topics or our targeted audience!
- @mentions of a page will be more obvious and it is easier to respond
- Hootsuite integration sounds cool, will have to try it out.
- Integration with Crunchbase
So that’s it for this week. Hope you found all that interesting and useful
Until next time….