New Groups Have Arrived
Thanks for all your feedback from last weeks episode about a wishlist for the new design of groups, well we didn’t have to wait long did we? Well, to be more precise some of us do need to wait longer (myself included) to be able to play with the new design but on Tuesday this week, LinkedIn started rolling out their long-awaited new design that they are hoping can reinvigorate this much-maligned area of LinkedIn.
More about new groups later but first.
Interesting Stuff I Saw This Week
Very little news about LinkedIn this week apart from the following article that I saw in multiple places
The US accuses China of ‘super aggressive’ spy campaign on LinkedIn
Thanks for that feedback from episode 221 and I agree, a benefit of writing articles is that it helps to educate and develop your skills…not just students, all of us!
New LinkedIn Features
A big thanks for Giles Davis for sending this one in that I hadn’t noticed. You can now opt to remove education from the top section of your profile! Simply go to the intro edit section and you will see a tick (check) box as seen below.
I also noticed this post from Sandra Clark (also a listener) regarding a new design for profile .pdf downloads. This is a feature I never use but it does seem like a big improvement and will be welcomed by many I’m sure. It’s rolling out so many (myself included) won’t have it yet.
You can now give ‘Kudos’ from the More menu in desktop and mobile apps.
New Groups Design
I told you it was going to happen this week, didn’t I?!
New groups have started rolling out and several people have been in touch to share their thoughts. I’m really frustrated to not be included in the early stages of the roll-out. I know these things are supposed to be random but I also know that they can add people to the rollout if they wish and it seems more than rude to not include people who have given up their time to assist with the evaluation of groups. Many people travelled to locations across the world to participate in the research that LinkedIn has undertaken at their own cost. LinkedIn have ignored many of these people and not included them in the early roll-out…Ignorance or incompetence? Probably a bit of both in my opinion!
Fortunately, my good buddy and fellow LinkedIn trainer Greg Cooper has got the new design so I called him up for a chat to get his perspective.
Here’s what’s new (so far)
- The design is a replica of the homepage feed
- Access is still via the Work menu
- ‘Todays highlights’ page has gone, replaced with your list of groups. This list can only be scrolled through and not re-ordered
- Native video posts
- Editing posts – you can edit posts that you’ve published
- You can now manage your group from the main mobile app
- You can still search for members by name and message them but no introduction of keyword search.
- #communities are on the left, not sure how these fit with groups?
- Announcements have not returned
- Comments can be replied to in a thread
- Images can be added to comments
The overall sense I get is that they are moving much control away from group managers. It would appear that the roll-out will be fast in that one internal staffer has stated that it will be completely rolled out this month
LinkedIn have also added this Q&A page to their help centre.
I have to say I’m really not impressed. After such a long time in development, I was expecting something new instead of features that we already have in the main part of LinkedIn brought across to groups. There isn’t anything new, just a copy of other areas of LinkedIn. I think that is a good idea but seriously why has it taken 18 months+ to come up with that?!
To be fair, it seems clear that this roll-out is merely the start so I expect we will see more and more new features appearing over the coming months.
Will this be enough to save groups?
I’m afraid the answer to that is no. I have said it before – groups can only be saved by radical change and this isn’t anything like enough. I hope I’m wrong, groups could be great and LinkedIn have it within their grasp to make them great again but we will need to see MUCH more than this before I see them making a comeback.
Here is the painful video post I referred to
And here is Gregs video post demonstrating some of the new features
That’s all for this week, don’t forget to get in touch with any questions or suggested guests and topics.
Until next time..