Build Your Business On LinkedIn
Welcome to episode 210, I’m back after a very restful week in the sun in Cape Verde and was surprised to see very little news about LinkedIn circulating the internet over the last couple of weeks but that’s OK as I was keen to talk about something that has been on my mind for a while. I’m wondering if we should be more focused on building our business on LinkedIn rather than struggle to get people to our website….more of that later.
Interesting Stuff I Saw This Week
Here is a post I published this week on the subject, which generated quite a debate!
Another example of scammers using LinkedIn in this article. This really highlights the need to be a bit more careful who we connect with, for everyone’s benefit.
Is It Time To Rethink How We Use LinkedIn To Win Business?
- LinkedIn has made it much harder to direct people to your own website. A client recently told me that their website referrals from LinkedIn were down by 50% over the last year!
- Increased legislation regarding data privacy and email marketing (such as GDPR) is only likely to increase.
- What is wrong with using LinkedIn to gain greater visibility to generate more business? If LinkedIn goes away, we just move with our audience.
- I’m not suggesting we move away from email lists but I do think the ‘build a platform’ with the intention of building a list methodology might be worth challenging today. Is it still as relevant?
- Michael Hyatt’s Platform book influenced me years ago and it’s still mostly relevant but I now question the ‘don’t build your brand on someone else platform’ philosophy.
- Could it be time to focus more of our time on interacting with people on LinkedIn via posts, articles, and groups rather than relying on building email lists?
- The ‘passive income’ model is a myth. Everyone I know who makes decent money online does it through lots of hard work.
Firstly a big thanks to Rose Gledhill for this lovely feedback, thanks Rose
Now for this weeks question;
Company pages are important and you should have one but they are one of the weakest features of LinkedIn in my opinion.
This isn’t necessarily LinkedIn’s fault, I just think people on LinkedIn prefer to engage with real people rather than brands.
My advice is to create and occasionally post updates from your company page but make your personal profile the focus of your activity and engagement.
That’s it for this week, until next time.
Have a great week everyone.
PS New Service. I am now providing one to one coaching sessions. Click ‘Schedule a call’ and arrange a time to speak directly with me.
Thank you so much for listening. I value your support and interest.
Help me to promote the podcast
It can be difficult to get noticed in iTunes and one thing that can really make a difference are reviews. If you enjoy the show please take a minute to write an honest review on iTunes, it would be most appreciated.
If you are not sure how to write an iTunes review I have made a short video demonstrating how this is done.