Welcome to episode 207, this week I had the pleasure of chatting with Simon Bourne from The Hand Dyed Shoe Company. Simon is a classic example of what can be achieved when you use LinkedIn to develop an authentic personal brand.

Here is the Tepilo advert that Simon referred to

This is the post I referred to with the story about a PhD student

Takeaways

• LinkedIn has a massive untapped potential to develop your brand
• Simon developed his visibility because he posted honest, authentic content about his personal and business journey.
• LinkedIn success is not about View or Share Numbers it’s about the reaction you get from followers, on and offline.
• Quote “it’s not about selling your products, it’s about developing your brand”.
• You can be more promotional with your posts once you have built an engaged audience.
• The power of storytelling. Authentic stories are the way to develop a brand, you must stir emotion to gain engagement.
• Never follow what other people do on LinkedIn. Be you and show your authentic emotions.
• Once you are visible and your followers are emotionally invested in you, it becomes relatively straightforward to sell to them.

This is a great question but I’m not sure I have a great answer for you!

You should be able to influence the algorithm by commenting and liking content but I have also noticed that this is not working as it should at the moment…possibly a glitch or maybe they have changed the algorithm (which would be crazy)

You could try sending those you wish to see in your feed a direct message. I have found this works (if they reply).

That’s it for this week, until next time.

Have a great week everyone.

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