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Building An Authentic Brand on LinkedIn. With Simon Bourne

Home Interviews Building An Authentic Brand on LinkedIn. With Simon Bourne

Building An Authentic Brand on LinkedIn. With Simon Bourne

May 5, 2018 | Interviews, Posts (Status updates), social media psychology |

 

Welcome to episode 207, this week I had the pleasure of chatting with Simon Bourne from The Hand Dyed Shoe Company. Simon is a classic example of what can be achieved when you use LinkedIn to develop an authentic personal brand.

Here is the Tepilo advert that Simon referred to

 

 

This is the post I referred to with the story about a PhD student

 

Takeaways

  • LinkedIn has a massive untapped potential to develop your brand
  • Simon developed his visibility because he posted honest, authentic content about his personal and business journey.
  • LinkedIn success is not about View or Share Numbers it’s about the reaction you get from followers, on and offline.
  • Quote “it’s not about selling your products, it’s about developing your brand”.
  • You can be more promotional with your posts once you have built an engaged audience.
  • The power of storytelling. Authentic stories are the way to develop a brand, you must stir emotion to gain engagement.
  • Never follow what other people do on LinkedIn. Be you and show your authentic emotions.
  • Once you are visible and your followers are emotionally invested in you, it becomes relatively straightforward to sell to them.

This is a great question but I’m not sure I have a great answer for you!

You should be able to influence the algorithm by commenting and liking content but I have also noticed that this is not working as it should at the moment…possibly a glitch or maybe they have changed the algorithm (which would be crazy)

You could try sending those you wish to see in your feed a direct message. I have found this works (if they reply).

 

That’s it for this week, until next time.

Have a great week everyone.

PS New Service. I am now providing one to one coaching sessions. Click ‘Schedule a call’  and arrange a time to speak directly with me.


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