A Focus on Youth
Welcome to episode 174, this week I want to return to a subject close to my heart and also one that I think is really important to all of us.
16-25 year olds and their use (or lack of use) of LinkedIn!
This episode features an interview with John Morley about the work he has been doing with school leavers.
More of that later …
Interesting Stuff I Saw This Week
- LinkedIn launch a new ‘Welcome to the team’ prompt
- A LinkedIn Editor Reveals How to Get Featured and Go Viral on the Site This is a real clickbait headline but worth a read anyway.
Last Friday I had a wonderful day with three other LinkedIn Trainers in the UK.
From left to right, Steve, Angus and Greg
We had a really productive day sharing ideas and expertise in a very open ‘nothing to lose, everything to gain’ atmosphere. If you get the chance to get together with your competitors, take it. You will gain a lot from the experience.
On Sunday I attended the start of the Round the World Clipper race. I really knew very little about it beforehand but I found the whole thing incredibly inspirational and it’s really helped me get some new focus into my business.
Click on the image below to find out more about the race
This is the book I mention. If you are involved in Leadership – buy it!
Company Page Followers Hack
It’s very annoying that LinkedIn prevent us from seeing who are followers are but thanks to Glen Smith I have a cool hack to show you.
This might not last long but if you use the url;
https://www.linkedin.com/company/company-name/followers
You will be able to view them. Remember if your company name is more than one word you must separate the words with a dash –
It’s a useful hack but my advice is to focus all your engagement efforts on your personal page anyway.
Is this poor communication?
This fascinates me. Is this good communication or not? Is it good design by LinkedIn? What are they hoping to achieve by this?
Join in the conversation at
https://www.linkedin.com/feed/update/urn:li:activity:6306431274026442752
A Focus on Youth
This week I chat with John Morley about the work he has been doing with school leavers via the National Citizen Scheme in the UK.
I saw the following post from John and thought I would have a chat with him to see what it was all about.
https://www.linkedin.com/feed/update/urn:li:activity:6298099281979150336
Key Points
- Most Teenagers don’t even know what LinkedIn is
- Most teenagers are ‘socially engaged’ on other platforms
- We need to help teenagers understand the importance LinkedIn can play in their professional personal brand.
- Teenagers should be thinking about their career and they need to understand that LinkedIn will be very useful to them when looking for an internship or job
- A great technique is to get them to focus on what they want to do and then visualise what their LinkedIn profile will look like.
I would strongly encourage you to spend some time with your teenage kids, family members or family friends and encourage them to think about LinkedIn. You could be doing them a real favour.
That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.
Have a great week everyone.
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