Spring Clean Your Profile
Welcome to episode 160, the weather has improved in the UK this week and it looks as though spring has finally arrived so I thought that would be a good excuse to take a fresh look at our LinkedIn profiles and see if they are in need of a spring clean.
But first, I did see a couple of things this week you should know about…..
Interesting Stuff I Saw This Week
- Oracle links to LinkedIn so its salesware can sniff you out
- What the EU’s new data protection laws mean for UK industry If you are downloading your LinkedIn archive and storing it on your computer then this regulation (effective from May 2018) states that you must have express permission from your connections to hold their information – not an opt-out permission an opt-in!
Profile Spring Clean
- Is your background image effective? Consider using Relay for this
- Is your profile picture close up, current, professional and optimised for circular?
- Are you using your 120 characters in your headline effectively?
- Make sure you start your summary with contact information (for mobile views)
- Ensure the first two lines of your summary act as a ‘teaser’ to incentivise the viewer to click on ‘see more’
- Make sure your most relevant and important media is shown under your current position.
Tip of the Week
How to reveal the full profile of people outside of your network (in a search result). Fill in your details below and I will send you a clear ‘step by step’ guide.
Three questions this week;
“Hello Mark, hope you are doing well. I have another question for you. How can I remove the university information from the top of my profile, between the headline and the location? I see your profile and others do not show it, thought education is listed in your profile. What’s the trick?”
This is actually easier than you think, simply add a new item under education (anything you like) and it will automatically appear in the education section at the top of your profile (see below)
“I had a quick question in regards to LinkedIn and was hoping you may be able to point me in the right direction given your expertise. I was told a little while ago that when Microsoft purchased LinkedIn they disposed of “linkedin jail” where you have sent too many requests and they then ban you for sending additional requests unless you have an email. As a result, I went about diligently expanding my network (only 2nd degree connections). I have now noticed that I am unable to send any further requests. Does linkedin jail still exist? would there be a reason for freeze thats been placed on me? And is there a way around it?”
I think you might be confusing two different things.
A ‘restricted’ account is where you have to have the email for everyone you invite to connect – this was triggered by a high ratio of ‘I don’t know’ this person responses.
LinkedIn have not publicly announced anything but the ‘restricted account’ article in the help center has disappeared so you might be right, it does seem to have been stopped (that won’t have anything to do with Microsoft though).
If you are not able to send invitations at all then that could either be a bug or you may have reached your limit of 3000 invites.
“How do I send out a group announcement?”
This has recently changed. The solution is not in the management area but simply click on ‘Start a conversation with your group’ on the main page and (as a Manager) you will see the option to send an announcement.
That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.
Have a great week everyone.
PS New Service. I am now providing one to one coaching sessions. Click ‘Schedule a call’ and arrange a time to speak directly with me.
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How to reveal 'out of network' profiles