Welcome to episode 156, this week I finally get around to discussing how LinkedIn works across different languages and seeing as I know very little about the subject, I called upon my good friend Luca Bozzato to help out.

But first a few updates for you…..

LinkedIn have finally clarified the difference between article and post ‘views’

Article views have always been ‘real’ views (ie someone clicked on your post) whereas post ‘views’ are just page impressions, ie it has just appeared on someone’s homepage feed and there is no guarantee that anyone has actually read it.

I wrote an article this week about the increasing amount of images posted to LinkedIn that are the wrong size and are therefore getting badly cropped in the feed.

The key thing to remember is that your images should a 3×2 ratio, ie 3 width and 2 height.

You can read the full article below;

Get Your Image Right

I also had all kinds of issues getting the thumbnail for the article to look right in my profile.

Plenty of attempts and failures later, I finally worked out that the middle 3rd (horizontal) of the cover image is what is visible in the thumbnail.

Something interesting I saw this week….

Who Has the Best (and Worst) LinkedIn Profile Photos?

So who would have guessed that Chile would have the best profile pics?!

This gave me the perfect excuse to re-test my score with Snappr now that I have a new profile picture, previously in episode 145, I found I had a rather disappointing score of 64 but I’m delighted to see a big improvement!

LinkedIn Languages with Luca Bozzato

I was delighted to welcome Italian LinkedIn expert Luca onto the show to share his knowledge, click on the image below to view Luca’s profile.

Some highlights of our chat

• 10 million users in Italy
• LinkedIn is growing in popularity in Italy
• 24 languages are currently supported
• You can create multiple profiles for each language, this is not translated by LinkedIn but written by you.
• This allows the member to create different content in their profile, specific to each country/language. This is much better than a Google translation which can look unprofessional.
• Be careful to check your profile on mobile because the language is dictated by where you downloaded the app.

Please feel free to get in touch if you have any further question about multilingual profiles

A great question this week from Stan Robinson;

Q- Is it possible to duplicate a saved search in Sales Navigator?

ANS – This is a great question and the answer is that it can be done but not by duplicating a saved search directly. The workaround is to do the following;

• Go to the saved search you wish to replicate & amend
• Click at the top to reveal the full result (only new ones show initially)
• Now ‘view all filters’  to alter in line with the adjustments you wish to make
• Click on Save search on the left
• Give this search a new name.

That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.

Have a great week everyone.

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