Welcome to episode 139, this week I’m mainly exploring a subject which many people find a real challenge – how to promote you or your products/services without appearing cheesy or being too pushy!

But first….

Interesting Stuff I Saw This Week

The two articles I refer to are shown below;

• Microsoft set to win EU approval for LinkedIn buy
• LinkedIn files suit to stop bots from data scraping its site

I also have a further update on the article about LinkedIn being banned in Russia I covered in last week’s show. It seems LinkedIn have been somewhat arrogant in their handling of this issue which could have been sorted out before going to court (according to a contact I have in Russia).

The Art of Social Selling

A good rule of thumb when selling or promoting something on LinkedIn is to take your lead from off-line behavioural norms.

You wouldn’t walk into a networking event and think “right, how am I going to sell sell sell to this lot”!

In reality you would ‘work the room’ talking to people, asking questions, building rapport and getting to know them. You probably wouldn’t try to ‘sell’ anything unless they enquire.

This is how it works on LinkedIn.

In this section I explain my thoughts on how trust is built on LinkedIn, the actions that we take to generate a magnetic profile where prospects feel motivated to come to you.

I also mention a post from Kate Lister which you can view here;

A great example of engaging content

The New Sales Navigator Inbox / Messages experience

This is a big improvement to this area of Sales Navigator so I made a short video to demonstrate what is new and different.

That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.

Have a great week everyone.

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