The Morality of LinkedIn Job Ad’s
Welcome to episode 133, this week I get stuck into a whole bunch of things.
Is Sales Navigator essential to get a good SSI score?
First up, I saw this interesting update from Ankur Chaudhary
LinkedIn say that using Sales Navigator is a major help in improving your SSI but they don’t go so far as to suggest it’s essential. Ankur’s experience would suggest otherwise!
Premium Members Get LinkedIn Learning for Free – well, some do!
If you are interested in LinkedIn Learning then you might want to read this article;
Job Seeker, Business Plus and Executive accounts get full Learning memberships for free, which is amazing but I fail to understand why the higher level Sales Navigator and Recruiter account holders get nothing – crazy!
New Feature! LinkedIn Introduce Mobile Update Insights
We used to have this feature on the desktop version until they removed it a few years ago, much to my annoyance as I always liked to analyse the performance of my updates to work out best practice.
Now they have re-introduced it to mobile only for now but my guess is that we will probably see this as part of the new desktop design (whenever that comes!)
How to see your insights
1) Go to the ‘Me’ page and you will see the link in the bottom right section (you can also sometimes see them in Notifications)
2) Tap here to reveal the list of your shares and scroll down until you find the one you wish to view.
3) Now tap on the icon highlighted below which gives you the number of total views
4) Now you will see the viewer stats by company initially
5) Now swipe to the left to reveal the breakdown by job title and again by location.
6) Now scroll down to see where your viewers are in your network. This will usually mostly be 1st degree but if you get a high number of likes/comments you may find other tiers are higher.
Now you will be able to get a much better sense of what updates are working for you and resonating with your followers/connections so that you can make adjustments accordingly.
I found that image updates are performing much better than video or link updates
The average number of views for my last 30 status updates are as follows;
Link updates – 236
Video updates – 462
Image updates – 854*
*These updates were also all done first thing in the morning
The lack of video playback ‘in the stream’ on the mobile app is partly responsible for the lack of attention video updates are getting. Here is the image update I posted last week to demonstrate the comparison with Instagram (ironically this update was the most viewed of the 30 I analysed!)
Other articles I cover in this episode
- I Paid Linkedin $59 Last Month. They Gave Me Back $59,000
- Just When You Think The LinkedIn Algorithm Is Really Smart, It Does This
- The BAT Job ad’ article
With regards to the insensitive BAT job advert my view is that LinkedIn need to be big enough to refuse advertising from controversial companies such as those that manufacture cigarettes. Either that or change their style of advertising!
That said, my main issue with this story is the insensitive way this complaint was dealt with. LinkedIn need to ensure that issues of this nature are immediately escalated and dealt with a more senior member of the help center team. To suggest that ‘nothing can be done’ is frankly nonsense!
This week I received two voicemail messages!
They both refer to my post invitation acceptance workflow which I explain in this video;
The reason for doing this is not in expectation of a reply but is simply designed to ‘set up’ any future relationship by offering help and assistance to my new connection.
I ask for nothing and have no expectation of anything in return.
That’s it for this week, I hope you found that useful.
If you get the new design this week, please get in touch and let me know what you think.
Don’t forget to leave a voicemail or email me with any questions or suggestions, until next time.
Have a great week.
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