Episode 13 – Profile optimisation
Show notes
(links in black)
News
- CRM providers experience a ‘freeze out’ from the LinkedIn API – read more here
- Advertising partners and content partners get preferred API access – article
- Photosharing now available on iPhone app – article
Optimisation
Does it really matter? Its almost impossible to keep on top of profile optimisation but everyone should ensure that important keywords are found in the following sections;
- Headline
- Job title
- Company name (edit display name)
- Skills
Most importantly you should build a strong network so that most people that might search for you are at least a 2nd tier connection.
Tip
Find old school or college mates by searching the Alumni section
Question
What is a ‘view’ of an update on LinkedIn