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LinkedIn Advertising Revisited

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LinkedIn Advertising Revisited

Sep 10, 2016 | advertising |

Linkedinformed episode 128

Welcome to episode 128, this week I want to revisit the subject of advertising.

Firstly some interesting stuff I saw this week;

A company called We are Flint interviewed just over 2000 UK adults to determine the level of social media usage. The results for LinkedIn make interesting reading; http://weareflint.co.uk/uk-social-media-demographics-2016-main-findings

The main highlights are as follows; UK LinkedIn stats

This is obviously a small sample but of the 30% they found who used LinkedIn you can see the largest cohort were millennials. I’m not sure this reflects reality in that I’m sure the 30-49 age group is actually the largest cohort but does perhaps explain the following;

UK LinkedIN frequency

As discussed in last weeks episode, millennials might be on LinkedIn but are not really using it.

LinkedIn Advertising

This still seems to be a thorny issue for LinkedIn with another set of less than inspiring results announced recently.

In Q2 marketing revenue was $181, just 19% of their income and over 60% of this came from sponsored updates.

You may recall we covered advertising in episodes 85. 92 and 94 when listener Peter Gold experimented with LinkedIn ads. The conclusion wasn’t very positive!

So I was intrigued when I came across someone who describes himself as a ‘LinkedIn ads evangelist’!

AJ LinkedIn profile

AJ kindly gave up some of his time to chat with me this week about LinkedIn ads – How they work and who should and who shouldn’t be using them. It’s a fascinating insight and finally puts to bed the question once and for all.

It’s a fascinating insight and finally puts to bed the question once and for all.

Summary

If your typical customer has a high lifetime value (tens of thousands plus) then LinkedIn ads can be very powerful (if done correctly).

So it seems that, as usual, LinkedIn are solely targeting large enterprises.

AJ has also put together this excellent video

The best way to contact AJ is via Twitter @wilcoxaj

You can also check out his LinkedIn profile by clicking on the image of his profile above.

cool thing

I have been playing with eLink Pro this week as a replacement for Autopilot for LinkedIn.

eLink Pro

I will report back in a more detailed manner in a future episode but for now, you might want to check it out.

They have a free 5 day trial.

A F Q's blue

Does having an email address in your headline still penalise you in search results?

This question relates to a blog post I wrote in 2014;

LinkedIn Search is Changing

The answer is yes, nothing appears to have changed since that post.

I have just checked this on 5 different searches and on every occasion the person who either has an email address or a telephone number in their headline or name fields comes either last or last page in a search result – even though they were active (key factor in the search algorithm) and 1st tier connections.

That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.

Have a great week everyone.


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