LinkedIn Advertising Revisited
Welcome to episode 128, this week I want to revisit the subject of advertising.
Firstly some interesting stuff I saw this week;
A company called We are Flint interviewed just over 2000 UK adults to determine the level of social media usage. The results for LinkedIn make interesting reading; http://weareflint.co.uk/uk-social-media-demographics-2016-main-findings
The main highlights are as follows; 
This is obviously a small sample but of the 30% they found who used LinkedIn you can see the largest cohort were millennials. I’m not sure this reflects reality in that I’m sure the 30-49 age group is actually the largest cohort but does perhaps explain the following;
As discussed in last weeks episode, millennials might be on LinkedIn but are not really using it.
LinkedIn Advertising
This still seems to be a thorny issue for LinkedIn with another set of less than inspiring results announced recently.
In Q2 marketing revenue was $181, just 19% of their income and over 60% of this came from sponsored updates.
You may recall we covered advertising in episodes 85. 92 and 94 when listener Peter Gold experimented with LinkedIn ads. The conclusion wasn’t very positive!
So I was intrigued when I came across someone who describes himself as a ‘LinkedIn ads evangelist’!
AJ kindly gave up some of his time to chat with me this week about LinkedIn ads – How they work and who should and who shouldn’t be using them. It’s a fascinating insight and finally puts to bed the question once and for all.
It’s a fascinating insight and finally puts to bed the question once and for all.
Summary
If your typical customer has a high lifetime value (tens of thousands plus) then LinkedIn ads can be very powerful (if done correctly).
So it seems that, as usual, LinkedIn are solely targeting large enterprises.
AJ has also put together this excellent video
The best way to contact AJ is via Twitter @wilcoxaj
You can also check out his LinkedIn profile by clicking on the image of his profile above.
I have been playing with eLink Pro this week as a replacement for Autopilot for LinkedIn.
I will report back in a more detailed manner in a future episode but for now, you might want to check it out.
They have a free 5 day trial.
Does having an email address in your headline still penalise you in search results?
This question relates to a blog post I wrote in 2014;
The answer is yes, nothing appears to have changed since that post.
I have just checked this on 5 different searches and on every occasion the person who either has an email address or a telephone number in their headline or name fields comes either last or last page in a search result – even though they were active (key factor in the search algorithm) and 1st tier connections.
That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.
Have a great week everyone.
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