Episode 120. Things come in 3’s
Below is a written summary (not full transcript) of everything I covered in this episode.
Welcome to episode 120 at the end of a stressful and crazy week. It seems like uncertainty is everywhere:
First we get the Microsoft takeover – could be good, might not be
Then the Brexit vote – could be good, might not be
They say things happen in three’s so what next?…..
Well England got knocked out of the Euros. Does that count?!
I have had a busy week re-launching my 5C course, expect to see a few emails from me on that front!
There won’t be a show next week, I am away in Ireland training every day so I just won’t have the chance to put a show together.
Interesting things I saw this week
Following on from the news that LinkedIn are now enforcing the 30,000 connections limit it has now been announced that all connections above the limit will be converted to followers
The interesting thing is that for the first time LinkedIn have admitted that large networks cause them problems.
Microsoft takeover. I was at a TEDx Event over the weekend and one of the speakers was Steve Clayton from Microsoft. It was interesting to hear him say that Microsoft’s CEO Satya Nadella is much more collaborative than his predecessors.
Perhaps this could be a positive sign for LinkedIn?
LinkedIn published posts and Pulse. It seems that the new format for published posts have now been rolled out to everyone with many people contacting me to ask about the new format.
The Pulse page no longer shows under the Interests menu so you have to go to the top of your home page feed and change the order to recent (3 dots see below)
Alternatively you could do what I did which is to create a bookmark for the Pulse page.
If you want to find the Pulse channels you have to scroll down this page until you find some ‘recommendations to personalise your news’. Click on ‘Discover more to follow’ and you will find the channels.
Brexit. It’s been a very difficult week for those of us based in the UK following the ‘Brexit’ vote. I have never seen this country so divided and this has inevitably spilled onto LinkedIn.
Whilst you may have strong views on the subject I would recommend avoiding discussing such an emotive topic as this on LinkedIn. At least for now and, perhaps in time it will become an easier subjects to discuss.
I have two questions this week, the first came up as a result of an article that I shared this week;
6 Little-Known Hacks to Get Maximum Value From LinkedIn
As I mentioned in the update, I was in two minds as to whether to share this piece because I only really agree with the first three points.
The question came regarding the first point about maintaining your professional headline.
Question: Given that headlines are an important aspect of LinkedIn’s search algorithm, which potential customer is going to search for some way-out, obscure “smart” headline to find someone? For example, would you search for the “founder of fifty five” Or would you search for “ranked in the top 7 professional speakers”?
My take on Headlines is this;
Its primary purpose is to quickly educate the eye of the viewer of your relevance to them. Job titles rarely achieve this (unless you are looking for a job).
The headline is special because it is widely seen as opposed to the full profile. “The picture grabs the eye, the headline grabs the mouse” ie the headline is why people click through to view your profile.
My view is that this is far more important than the search algorithm because customers rarely use LinkedIn to search for you – the vast majority of searches are name searches (they already know of you), keyword searching is mainly done by Recruiters or Salespeople – the headline should be keyword optimised for job seekers but it’s less important for everyone else.
The bit I agree less with in the article is the line ‘every time you change it, everyone you’re connected with receives a notification.’ That simply isn’t true – that happens rarely (more so if you change your pic).
Profile keyword optimisation definitely has appeal, training delegates love it because it feels like they are doing something special – the reality is it makes little difference these days. Activity is significantly more important – that’s the way the algorithm works now.
The second question is about ways to workaround the commercial use limit on search.
The obvious answer is to upgrade your account but I can accept that not everybody is able to do that. However, If you are only conducting this exercise over the short-term you may want to consider taking an upgrade trial which is free or if that is not available to you you can upgrade your account for just a month.
The second option would involve setting up a fake account. Whilst this is not entirely within the rules I can’t see any harm in it so long as has you never use this profile to communicate with or connect to anyone.
If you create a ‘Joe Bloggs’ profile and connect to it then when you search from it, those people that come up as 3rd tier connections will be your 2nd tier connections. This will double the amount of searches that you can conduct in a month.
Finally if you really know what you’re doing with Boolean strings you could interrogate LinkedIn via Google by using site:linkedin.com
That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.
Have a great week.
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