Archive

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage […]

Welcome to a new episode. I hope you have had a great week. Apparently, at LinkedIn they have a saying;  “People You Know, Talking About Things You Care About.” And so they have announced that they have been adjusting our feed algorithm to give us exactly that. I had noticed this change over the last […]

Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert, John Espirian onto the show. More of that later…. Interesting Stuff I Saw This Week LinkedIn have redesigned their […]

Hello everyone, This is an unusual episode in that it’s shorter than normal due to the fact I’m leaving for sunny Madrid today to attend the Champions league final frivolities….I nearly type celebrations then…but that would be tempting fate! I nearly skipped a week but I just had so many good posts to talk about……thank […]

Welcome to episode 247, I’m back after a really relaxing vacation and quite a few things seem to have been happening on LinkedIn whilst I have been away! Update on the last episode So that game-changing messaging feature didn’t last very long did it? Within a week I found that although you could still create […]

Welcome to episode 245. I hope you had a good week on LinkedIn, things definitely seem to be getting back to normal after the troubles of last week. That said, I know some of you are still finding you are invisible in searches so hang in there, the issue does appear to be getting better. […]

Welcome to episode 243, this week I want to return to the subject of native LinkedIn video. It’s been a while since I covered this and the techniques for this type of post have developed somewhat. I also have some interesting analysis to share with you on the content in my home page feed. But […]

Welcome to this weeks show. So who do you follow on LinkedIn and why? I’m not talking about who you connect with, that should be for different reasons (even though you do then follow them) but those people on LinkedIn that you purposely follow with the intention of seeing their activity, posts and articles in […]

Welcome to a new episode and this week I will be focussing on a subject that I haven’t covered before on the podcast – Employer branding and it’s close cousin, employee advocacy. If you are not interested in recruiting or working in HR then this might be an episode to skip but I do know […]

Welcome to a new episode, this week we are back to talking about LinkedIn company pages…..but with a difference! More of that later but as always firstly……. Interesting Stuff I Saw This Week LinkedIn Updates Sales Navigator, Gets Closer to Salesforce LinkedIn announces the rebuild of three core talent tools to one platform LinkedIn debuts […]