Archive

Welcome to a new and special episode on LinkedInformed. A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates. Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage […]

  Welcome to episode 260 which has been inspired by two separate incidents that occurred this week. Firstly I had a session with a client who was really struggling to come up with ideas for content – I recommended she should start by using other peoples posts as inspiration to create similar posts. Secondly, a […]

Welcome to episode 259. It’s great to have followers but to increase the visibility of our posts we need to get more of them to engage. This isn’t just about what we write but also about how we treat our followers, especially new ones! This week my main focus is on my new (and not […]

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best? Following some interesting research I saw this week, I thought that […]

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage […]

Welcome to this weeks digest of all things LinkedIn. Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors? More of that later but first….. Interesting Stuff I Saw This Week LinkedIn Member number exceeds 645 million Iran-Linked APT34 Invites Victims to […]

Welcome to a new episode. I hope you have had a great week. Apparently, at LinkedIn they have a saying;  “People You Know, Talking About Things You Care About.” And so they have announced that they have been adjusting our feed algorithm to give us exactly that. I had noticed this change over the last […]

Hello everyone, This is an unusual episode in that it’s shorter than normal due to the fact I’m leaving for sunny Madrid today to attend the Champions league final frivolities….I nearly type celebrations then…but that would be tempting fate! I nearly skipped a week but I just had so many good posts to talk about……thank […]

Hello and welcome to this weeks episode which will focus on the darker, somewhat sinister side of LinkedIn strategies…buying Followers, Endorsements, connections and even employees! What is the world coming to? Anyway more of that later….. LinkedIn refreshes Sales Navigator homepage to put focus on alerts Mike Winnet has released his first Contrepreneur episode…and it’s […]

Welcome to episode 247, I’m back after a really relaxing vacation and quite a few things seem to have been happening on LinkedIn whilst I have been away! Update on the last episode So that game-changing messaging feature didn’t last very long did it? Within a week I found that although you could still create […]