Archive

Happy New Year and welcome to the first episode of 2020! I thought it would be a good idea to start this year by looking back on what was a fantastic 2019 for LinkedInformed. In this episode, I will reveal the top ten episodes of last year as well as reminding you of what we […]

Welcome to episode 274 and Merry Christmas! I think the week before Christmas is one of my favourites of the year. It’s never a busy time for LinkedIn training so I get to enjoy the build-up to the Christmas break…Christmas shopping, which largely involves answering the door to the Amazon delivery person these days! Plus […]

Welcome to episode 273. This week I want to focus on two much misunderstood and at times, misused features. #Hashtags and @mention tagging. I have talked about hashtags a fair bit over the last few months and I last covered @mentioning in episode 153 but I felt it was worth thoroughly going through my thoughts […]

This weeks episode is mainly dedicated to this years ‘Top Voices’ list. Whilst there are certain aspects of these lists that I find bewildering, it is also a genuine opportunity to discover great content producers and assess why they are successful Interesting Stuff I Saw This Week Linkedin’s Chief People Officer resigns over compliance issues […]

Welcome to a new and special episode on LinkedInformed. A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates. Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage […]

  Welcome to episode 260 which has been inspired by two separate incidents that occurred this week. Firstly I had a session with a client who was really struggling to come up with ideas for content – I recommended she should start by using other peoples posts as inspiration to create similar posts. Secondly, a […]

Welcome to episode 259. It’s great to have followers but to increase the visibility of our posts we need to get more of them to engage. This isn’t just about what we write but also about how we treat our followers, especially new ones! This week my main focus is on my new (and not […]

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best? Following some interesting research I saw this week, I thought that […]

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage […]

Welcome to this weeks digest of all things LinkedIn. Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors? More of that later but first….. Interesting Stuff I Saw This Week LinkedIn Member number exceeds 645 million Iran-Linked APT34 Invites Victims to […]