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Category Archive for "engagement"

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1Likes VS Comments

Likes VS Comments

Aug 10, 2019

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best? Following some interesting research I saw this week, I thought that […]

2Where is all the great content?

Where is all the great content?

Aug 3, 2019

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage […]

3Should You Connect With Competitors?

Should You Connect With Competitors?

Jul 27, 2019

Welcome to this weeks digest of all things LinkedIn. Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors? More of that later but first….. Interesting Stuff I Saw This Week LinkedIn Member number exceeds 645 million Iran-Linked APT34 Invites Victims to […]

4Neuroscience and LinkedIn

Neuroscience and LinkedIn

Jul 20, 2019

Welcome to a new episode and it’s great to be back after a wonderfully relaxing week away in the truly stunning Swiss alps. About a month ago I received a personalised connection request from someone who had the words ‘LinkedIn and Neuroscience’ in his headline….as you can imagine this really piqued my interest. What on […]

5Feeds Get More Personal

Feeds Get More Personal

Jun 29, 2019

Welcome to a new episode. I hope you have had a great week. Apparently, at LinkedIn they have a saying;  “People You Know, Talking About Things You Care About.” And so they have announced that they have been adjusting our feed algorithm to give us exactly that. I had noticed this change over the last […]

6Can You Spot A Fake Profile?

Can You Spot A Fake Profile?

Jun 8, 2019

Welcome to another episode and a bit of a landmark really, our 250th one! Thank you so much to everyone that subscribes, listens and/or reads the show notes. I consider it a real privilege to host and produce the show and I’ve had such an amazing time putting together all 250 of them! It’s been […]

7Followers For Sale!

Followers For Sale!

May 25, 2019

Hello and welcome to this weeks episode which will focus on the darker, somewhat sinister side of LinkedIn strategies…buying Followers, Endorsements, connections and even employees! What is the world coming to? Anyway more of that later….. LinkedIn refreshes Sales Navigator homepage to put focus on alerts Mike Winnet has released his first Contrepreneur episode…and it’s […]

8Has Organic Reach Peaked On LinkedIn?

Has Organic Reach Peaked On LinkedIn?

Apr 13, 2019

Welcome to episode 245. I hope you had a good week on LinkedIn, things definitely seem to be getting back to normal after the troubles of last week. That said, I know some of you are still finding you are invisible in searches so hang in there, the issue does appear to be getting better. […]

9LinkedIn Video Tips

LinkedIn Video Tips

Mar 30, 2019

Welcome to episode 243, this week I want to return to the subject of native LinkedIn video. It’s been a while since I covered this and the techniques for this type of post have developed somewhat. I also have some interesting analysis to share with you on the content in my home page feed. But […]

10The Types of Posts That Engage

The Types of Posts That Engage

Mar 23, 2019

Welcome to a new episode of LinkedInformed. It’s been a very slow week for news about LinkedIn so I thought I would take the opportunity to focus on the subject of content and specifically the type of posts that typically attract comments and likes and therefore have greater reach. But first…… Interesting Stuff I Saw […]

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