Archive

Welcome to episode 280…I’m still amazed every time I look at how many episodes I have done, how time flies! This weeks subject was sparked by a conversation I had with a delegate on a workshop this week. We were talking about designing your content for your target audience, they were interested in company page […]

Happy New Year and welcome to the first episode of 2020! I thought it would be a good idea to start this year by looking back on what was a fantastic 2019 for LinkedInformed. In this episode, I will reveal the top ten episodes of last year as well as reminding you of what we […]

Welcome to another episode in the week that LinkedIn announced it’s ten best company pages of 2019…..but are they actually any good? More of that later but first I wanted to share the following with you; Interesting Stuff I Saw This Week I was shocked to see some people sharing this infographic this week, it’s […]

Welcome to episode 266. So the time has finally come, I’ve been waiting in nervous anticipation for this for months and finally, LinkedIn have announced their new company page features. It, therefore, makes sense to focus on them this week although I will also continue with the series on LinkedIn settings. But first… Feedback from […]

  Welcome to episode 260 which has been inspired by two separate incidents that occurred this week. Firstly I had a session with a client who was really struggling to come up with ideas for content – I recommended she should start by using other peoples posts as inspiration to create similar posts. Secondly, a […]

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best? Following some interesting research I saw this week, I thought that […]

Welcome to this weeks digest of all things LinkedIn. Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors? More of that later but first….. Interesting Stuff I Saw This Week LinkedIn Member number exceeds 645 million Iran-Linked APT34 Invites Victims to […]

Welcome to a new episode and it’s great to be back after a wonderfully relaxing week away in the truly stunning Swiss alps. About a month ago I received a personalised connection request from someone who had the words ‘LinkedIn and Neuroscience’ in his headline….as you can imagine this really piqued my interest. What on […]

You open your laptop (or pick up your phone) in the morning, fire up LinkedIn and then notice this…… Wait….that’s not 2 invitations, it’s 2000! Where did they all of a sudden come from? This week I’m investigating what I call the LinkedIn Invitation Tsunami. What is it, why does it happen and what you […]

Welcome to a new episode. This week I decided to focus on scheduling posts on LinkedIn – it’s not a form of automation that I’m campaigning against with #autoban but it’s not something I have done in years. I will explain why and explore if and when it can be a viable tactic. But first…. […]