Archive

Welcome to this weeks LinkedInformed which is primarily going to be a continuation of last weeks chat with Andreas. I would recommend consuming that before continuing as it will provide you with more context for what is about to follow. This week though, I am returning to our more normal format so before we return […]

Welcome to this weeks Linkedinformed and this episode is a special one! I have been using Shield analytics* for a couple of years now and I find it a really useful tool when assessing the performance of my LinkedIn posts. Andreas however, gets to see LinkedIn post data across all of their users – this […]

This week I’m going to deep dive into the excellent piece of research recently published by Richard Van Der Blom Richard has put a lot of time and effort into analysing data from 4500 posts and as he freely admits these results can be interpreted in different ways so I thought I would give you […]

Hello and welcome to another episode. I discussed dwell time briefly in the last episode but given more time to process the news and answer various questions about it, I thought the subject was worth featuring in more detail this week. But first… Interesting Stuff I Saw This Week Grow and Succeed Together With LinkedIn […]

Welcome to episode 277 which should have been 278 but I failed to get an episode out last week so apologies for that. Despite missing a week and thereby needing to search the internet back across the last 2 weeks, I found hardly anything of interest! It seems Jan is a very quiet month for […]

Welcome to this weeks episode in a baron week for news I’ve been noticing some subtle changes that suggest LinkedIn might be testing out falsely boosting the distribution of reshares – this got me thinking about a much broader issue about how much LinkedIn try to control our behaviour. More of that later, firstly.. Interesting […]

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best? Following some interesting research I saw this week, I thought that […]

Welcome to this weeks digest of all things LinkedIn. Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors? More of that later but first….. Interesting Stuff I Saw This Week LinkedIn Member number exceeds 645 million Iran-Linked APT34 Invites Victims to […]

Welcome to a new episode. I hope you have had a great week. Apparently, at LinkedIn they have a saying;  “People You Know, Talking About Things You Care About.” And so they have announced that they have been adjusting our feed algorithm to give us exactly that. I had noticed this change over the last […]

Welcome to a new episode. This week I decided to focus on scheduling posts on LinkedIn – it’s not a form of automation that I’m campaigning against with #autoban but it’s not something I have done in years. I will explain why and explore if and when it can be a viable tactic. But first…. […]