The Empathy Episode
Happy New Year!
I hope you all had a great break over the Christmas holiday. I had an ‘enjoyable at times and stressful at times’ break and as I decided to completely switch off from all work matters, it has been a busy last 2 weeks catching up on everything.
The main subject this week is empathy. If you are a long time listener then you may recall that I covered this previously in episode 122. I’m aware that many of you have only started listening to the show more recently and many don’t listen to every episode so I decided to cover it again…mainly because it is such an important subject!
More of that later…..
Interesting Stuff I Saw This Week
- Lessons from my Linkedin experiment 2018
- The Contrepreneur interview with Mike Winnet
- LinkedIn Censored A Pro-Democracy Activist’s Profile In China
- LinkedIn now requires phone number verification for all users in China
- Facebook investigates ‘deceptive’ election operation backed by Reid Hoffman
It seems that the new Document posts are causing issues for some;
On a much more positive note, LinkedIn have finally made it possible to ‘ignore’ an invite from a profile on desktop;
Let’s Make 2019 The Year For Empathy On LinkedIn
I’m returning to this subject this week because I think it’s so important and I see very few LinkedIn users displaying any!
To be clear, I’m not talking about showing compassion or sympathy for someone. Kindness is a truly wonderful quality but very different from empathy. I’m referring to the ability to influence others by showing empathy for their situation. Empathetic influence is about truly ‘walking in the shoes’ of those you wish to influence.
Sympathy is feeling compassion, sorrow, or pity for the hardships that another person encounters. empathy is putting yourself in the shoes of another, which is why actors often talk about it.
How often do we see LinkedIn posts that truly resonate with us? Not often.
Yet there will be people out there using LinkedIn who want to do business with you, so why can’t they post something that resonates with you?
Important Point: Empathy should never come before your own values.
Example. I have come to understand that many of my clients and prospective clients want to gain success on LinkedIn but don’t wish to dedicate much of their time to it. Sometimes this is down to laziness or ignorance but mostly it’s because they are very busy and find it difficult to spend time on LinkedIn. I can have empathy with this but I won’t encourage them to automate or outsource their LinkedIn activities because to do so would be contrary to my values. Instead, I try to find other ways to make it easier for them to have more impact such as fewer posts of higher quality etc.
Empathy can be useful in many areas of LinkedIn such as the note in an invitation to connect or any form of direct message but what I really want to concentrate on in this episode is empathetic posting.
Here is a very good example of a video post that clearly demonstrates a complete lack of empathy;
This video isn’t something he has done without thought. It would have been planned and he clearly thought it would be a good way to introduce his new office.
What exactly was he thinking? It’s clear from the comments and subsequent post that he was surprised to see that people objected to the Ferrari. This shows a complete lack of empathy, someone who understands empathy might have thought about doing this and then quickly realised that it would not portray them in a good light.
Admittedly the post did very well with nearly 68,000 views and 395 comments and whilst visibility is better than no visibility, it has to be said that many people viewing this would not feel the need to want to do business with Mr Uddin!
As I have stated before, posts that divide opinion can be very effective but it’s not clever to portray yourself in such a way.
Interestingly, based on the reaction he received he remade the video!
I encourage you to set the objective of using more empathy in your LinkedIn posts and activity this year.
- Make fewer assumptions about your target audience
- Try to be more curious about your audience. What really interests them?
- Walk in their shoes more and you will find more inspiration for better content that will inevitably gain greater levels of visibility
That’s all for this week. Get in touch if you want to ask me any LinkedIn questions or have any suggestions for the show.
firstname.lastname@example.org or message me for free at https://www.linkedin.com/in/mrlinkedin