The 5 Biggest Mistakes Made on LinkedIn
Welcome to episode 212. A big thanks for all the feedback from last weeks show. Most of you seemed to enjoy Marjorie’s information about ProFinder although I was surprised by a couple of people who felt I shouldn’t have been promoting a service such as ProFinder – the premise being that LinkedIn are creating a market that is free to use (even though it isn’t) and once people are dependent on ProFinder as a source of work, they will start to charge more for it.
I massively struggle with that mindset – I can remember people in recruitment saying exactly the same thing about LinkedIn “Don’t support a business threat” was a common view and look at where we are now? You can’t put your head in the sand on things like that, a perceived ‘threat’ can become an opportunity but only if you embrace it.
This is the video tip I mentioned in the intro:
This week I’m looking for your help…
I’m thinking of writing a book about my ‘rants’ about LinkedIn – I want to focus on the things that people do wrong or the things that go wrong on LinkedIn. Ideally from a humorous perspective.
What have you seen happen on LinkedIn that is a good example of a mishap or poor practice?
You don’t need to name names, just tell me the story.
As a starting point, I thought I would cover my 5 biggest mistakes I see on LinkedIn and hope that you can help me add to the list.
Interesting Stuff I Saw This Week
Airline sources a plane via a LinkedIn post!
Here’s an example of one of the videos posted by one of the team at Drift
New LinkedIn Features
New Sales Navigator profiles – a definite improvement
The ‘People also viewed’ has gone but they do have an extra ‘Recommended leads at:’ section that isn’t shown above
Post of the Week
This one obviously resonated with me! Thanks to Gary Stockton for sending this one in.
Have you seen a post that you really enjoyed recently on LinkedIn? If so drop me a note on LinkedIn or via email@example.com with a link to the post.
The 5 Biggest Mistakes Made on LinkedIn
- Poor quality profile. I’m amazed I still find myself saying this one! Bad profile pics, unedited headlines, non-existent summaries, no background images….the list goes on and on. When will people realize that this is their professional identity online?!
- Promiscuous Connecting. Whilst it once made sense to grow very large networks and adopt a LION philosophy, those days are gone….in fact, they have been gone for at least 5 years! Oversized networks add little extra value to your visibility, confuse the algorithm and potentially expose your other connections to scammers. Many automation tools facilitate this behaviour and it’s a massive mistake
- Inactivity. Linkedin is lucky to get 25% of their users to log in more than once a month….and that’s in a good quarter! There really is the very little point in LinkedIn if you don’t at least engage in some activity every week. These ultra passive users are missing all sorts of opportunities. Even those that are active often ‘hold back’ on LinkedIn and are too scared or shy to post or comment on others posts, another missed opportunity.
- Direct selling. Sometimes it’s just blatant spam but more common than that is the blunt ‘I want something from you’ messages, InMail or posts. It’s like trying to french kiss someone when you first meet them on a first date! Another aspect of this is the ‘McFly’ posts you see all the time ‘Look at me’ ‘Aren’t we wonderful’ and ‘look how we can help you (at a cost)’ – it’s all about you!
- Lazy Networking. Similar to the post of the week as shown above. Extensive use of short canned messages such as ‘congrats’ or only ever liking posts and never being bothered to comment, invitations that are not personalized or personalized with a message that is clearly sent to everyone (automation)
An SSI score of 71/72 is good and well above average. The precise way LinkedIn measure SSI is not open information they share and it can change (earlier this year, most people saw a drop in their score).
The most important thing is to measure your LinkedIn performance by the following things
- Profile views
- Connection requests
- % InMails and messages that are replied to
- Invitation acceptance rate
- Comments in your posts
- Views in the feed of text and image posts
- Video post views
- Leads, meetings, calls arranged.
Traditionally most people struggle with the red ‘engage with insights’ category in the SSI. I believe the common causes of this are;
- Low InMail response rate (as a % of total)
- Lack of activity in groups
Not all criteria required are good things for your business, I would not advise spending time in groups, it’s unlikely to benefit your business even though it may gain you 5-10% points on your SSI!
My advice is to focus more on the right things for your business. The SSI is a useful tool for relatively inexperienced users and can create a degree of positive competition within sales teams but once you have achieved an above average score, I would focus on the other things I have listed.
That’s it for this week, until next time.
Have a great week everyone.
PS New Service. I am now providing one to one coaching sessions. Click ‘Schedule a call’ and arrange a time to speak directly with me.
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