Stop Blaming The Algorithm!
Welcome to episode 190, it seems that many people are talking about the mysterious LinkedIn algorithm, myself included! I can’t believe how many of these people are still blaming the algorithm for the poor performance of their content, it’s not the algorithm folks, it’s your content!……
But before I get stuck into that, here are a few things I came across this week
Interesting Stuff I Saw This Week
- People Are Flooding LinkedIn With Strange Stories. We’re Calling Them Broetry.
- 7 Next-Level Sourcing Tips From the Master, Glen Cathey
- Can Linkedin Save Slideshare?
- New LinkedIn A.I. Is Now Judging Your Content. Sorry, What Content?
This is my post about endorsement requests that got a surprising amount of traction this week.
Native video problems
A number of people have been seeing error messages on native LinkedIn videos this week
It would appear that simply refreshing your page often sorts this out, if not then try clearing your cache.
Blaming The Algorithm
I enjoy the challenge of ‘outsmarting’ the algorithm as much as anyone, more than most probably but I really think that people are getting a bit carried away with its importance.
Let’s be clear – Content will always be king!
I recently came across this post from someone complaining that the algorithm favoured posts over Articles – the argument seems to be that he spends longer crafting an Article so the algorithm should reflect that…..what?!!
I checked back and he hadn’t created any posts linking to this article so how did he expect people to find it?
It’s also worth noting that Article ‘views’ are not the same as post ‘views in the feed.
All the algorithm does is reflect what it sees as being interesting and engaging amongst LinkedIn users. Yes it initially decides how many people see a post and that is important but that alone won’t ensure many people see your content – the most critical factor is how people react to it and for that to happen you need to write interesting content.
Interesting does not equate to ‘interesting to you’ or ‘appropriate for LinkedIn’ it means it needs to resonate with your followers.
Do you know what resonates with your followers?
Maybe you do but you don’t ‘approve’ – well that’s up to you but don’t blame the algorithm, blame your followers….or dare I say it….take the blame yourself!
My observations are as follows;
- People prefer short-form content on LinkedIn
- People don’t always want to talk about business, lighter subject matter is surprisingly popular
- Posts are seen on our home page and with one click that does not require opening a new page, we can read more…that is just more user-friendly
- Posts should gain the attention of a reader within the first 3 lines – the spacing argument is not proven and makes no sense to me. It just needs to be long enough to trigger the ‘see more’ and good enough to motivate someone to click on it.
So rather than blaming the algorithm, perhaps it’s time to start taking notice of what your followers really want and providing them with that?
In episode 181 I interviewed PR expert Janet Murray and she kindly offered a free 60 minute PR strategy call with a lucky winner of a free prize draw.
This was some weeks ago but the responses have been dripping in ever since so I haven’t made the draw until now.
And the lucky winner is……..(drum roll)
Mark Barlow from Dirty Marks Cleaning services. Mark runs a window cleaning service as well as being an online marketing strategist!
Great question and a very important one.
How can you manage someone else account?
It’s tricky but my advice is;
- Try using a company page but use engaging, interesting posts and try to limit external links
- I would also try using the personal account of the person you are working for as you are much more likely to get engagement
- Post on their behalf but make sure you are fully aligned to their views
- Try to get them more involved in comments
- Only occasionally post external links and do it the correct way
The second question was;
“If I unfollow someone and then subsequently follow them again. Are they notified? Also, how do I see who I have unfollowed?”
The answer is no….but I had to experiment a bit to figure that out!
With regards to seeing who you have unfollowed, this is actually found in your settings under privacy (desktop only)
That’s it for this week, until next time.
Have a great week everyone.
PS New Service. I am now providing one to one coaching sessions. Click ‘Schedule a call’ and arrange a time to speak directly with me.
Thank you so much for listening. I value your support and interest.
Help me to promote the podcast
It can be difficult to get noticed in iTunes and one thing that can really make a difference are reviews. If you enjoy the show please take a minute to write an honest review on iTunes, it would be most appreciated.
If you are not sure how to write an iTunes review I have made a short video demonstrating how this is done.