Video on LinkedIn
We can’t rewind we’ve gone too far…..
Welcome to episode 159, following my trip to Social Media Marketing World something has been bugging me…..video!
I saw so many people broadcasting live video and recording short snippets plus many talks on the subject, I realised that I really needed to ‘up my video game’ and more importantly I realised that LinkedIn users generally need to use more video content.
So that is the subject of this weeks episode but before I get into that……
Interesting Stuff I Saw This Week
- LinkedIn hits 500 million members
- Interesting to see the average number of connections stats. They are lower than I thought but on reflection, with only 22% of members active on LinkedIn it’s probably about right. I would love to see the number for active users.
- Check out the New Podcast Hosted by Reid Hoffman with the most annoying name ever!
- This is AJ Wilcox’ article: LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B
- Microsoft plans summer CRM war opener against Salesforce
As an introduction, here is a video I made recently about video on LinkedIn.
A big thanks to Una Doyle-Love for coming on the show to share her knowledge of video.
Una mentioned using a light that simply clicks on top of your phone such as the one at the below link;
She also mentioned headphone extension cables such as this one;
and a selfie stick such as the one below;
You can get Una’s FREE Guide: ’21 Tools to Increase Sales’ at this link;
Where video can be used on LinkedIn
- Profile – media under current experience.
I mentioned a local Greenscreen video specialist I met recently in the podcast called Treflyn Jones and here is an example of a recent video he put out on Linkedin. This was a post but could also be used in an article or in the profile under experience.
- Articles. A section of an article could be an embedded video.
- Posts. When you share from YouTube (as opposed to pasting the link into LinkedIn) the video will autoplay in the feed, this increases view rates because it is effectively like a ‘moving image’ post. Sound will not play automatically though so if you are talking to camera you might want to consider adding subtitles but it doesn’t have to be a video of you, an easy way to make a video of pictures and moving words is to use Powerpoint and save your presentation as a video and upload it to youtube. Here is an example I made for this episode
- Messages. I am most excited about this way of using video because video messages are so much more powerful and effective. When someone receives your video on their mobile app (tip – send it in the evening or at the weekend if you want them to see it on their phone) it looks like this;
See below for a couple of simple examples of videos I made today, the first one was taken on my laptop and took about 4 minutes and the second one was taken on my iPhone and took even less time.
As you can see the laptop version is a better quality picture but this will hardly be noticeable when viewed on mobile and the sound could easily be improved by using the mic on my iPhone earphones as mentioned by Una.
That’s it for this week, don’t forget to leave a voicemail or email me with any questions or suggestions, till next time.
Have a great week everyone.
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